Circulation & Readership

The Council’s approach is to reach out to both management level executives and on-site managers from a range of departments, such as supply chain, procurement, sourcing, production and logistics. Our subscriber list runs deep across different department and management levels to ensure that all the key decision makers are receiving our publications.

More than 70% of our readers come from end-users such as manufacturers, retailers and distributors.Our readers come from a wide range of industries with the majority holding senior decision making positions in these companies. Their responsibilities include decisions on which 3PL to use, which port terminal and type of transportation to use, what type of equipment to buy, which IT system to select and also where to locate their facilities and warehouses.

杂志既和管理人士密切接触，又和诸如采购，生产和物流部门的现场工作人员保持联系。我们的订阅单也会分发到各个部门与不同级别的管理层，确保关键的决策人员都能了解并阅读到杂志。

超过70%的客户是制造商，零售商和分销商等终端用户。我们的读者都是各行业内大中公司的主要决策人。他们的职责包括决定与哪些第三方服务商合作，选择何处的港口码头与运输方式，购买何种设备与IT系统，以及仓库和设施的选址。